From Chaos to Clarity: How Cully’s Scaled their Product Data

Cully’s Motorcycle Centre, Australia’s largest Yamaha dealership, is a household name in Western Australia’s motorcycle community. With a loyal customer base and a vast catalogue of parts and accessories, their online store had become a vital channel for sales. Yet behind the scenes, their Shopify store was struggling to keep up. Slow load times, manual product uploads, and broken workflows were capping their growth and frustrating staff.

Like many scaling commerce businesses, Cully’s didn’t just need a fresh website. They needed an ecommerce ecosystem built to scale, one that could handle hundreds of thousands of SKUs, supplier data feeds, and customer expectations for fast, seamless experiences.

Cultivated Commerce partnered with Cully’s to turn their chaos into clarity.

The Challenge

Cully’s challenges weren’t unique, but they were urgent:

Manual product uploads across thousands of SKUs meant staff were tied up in repetitive admin rather than focusing on growth strategies.
Stock updates were labour-intensive and error-prone, leading to mismatched availability between supplier feeds and the Shopify storefront.
No scalable solution for parts fitment and compatibility tagging meant customers often struggled to find the right part for their specific bike model.
Site performance issues with slow load times and clunky navigation that degraded the customer experience, combined with fragile, slow, and continually broken stock-on-hand visibility for customers.

These inefficiencies created a hidden tax on growth: every new supplier, every new product line, every catalogue update added more complexity and more manual work. Scaling without burning out the admin team seemed impossible.

The Solution: MyGarage

Cultivated designed and developed MyGarage, a custom middleware platform built specifically to handle the challenges of multi-supplier product data at scale.

Key capabilities included:

Automated supplier syncs & product creation: Scheduled imports pulled in supplier data, automatically creating and updating products in Shopify.
Fitment tagging and variant handling: MyGarage applies structured rules to ensure every part was tagged with the correct compatibility and vehicle fitment information.
Image syncing: Thousands of product images are stored and served efficiently.
Data validation & transformation: Incoming supplier data was cleaned, structured, and validated before hitting Shopify, reducing errors and inconsistencies.
Transparency & control: Logging tools gave the Cully’s team visibility into sync operations, making it easy to troubleshoot or audit data changes.

This wasn’t just a data pipeline. MyGarage became the connective tissue between suppliers and Shopify, bridging disparate systems into one streamlined workflow.

A Modern Storefront

At the same time, Cully’s storefront was upgraded to Shopify Online Store 2.0, ensuring the customer-facing experience matched the operational improvements behind the scenes.

Performance Boost: Faster page loads and improved mobile responsiveness.
Refined Navigation & Filtering: Metafield-powered filters helped customers quickly find the right product.
Parts Finder System: A vehicle-specific search and filtering tool allowed riders to shop confidently by selecting their make, model, and year.
Clean, Conversion-Optimised UX: A modern interface designed around speed, clarity, and accuracy.

The Results

The transformation delivered tangible business impact:

Efficiency

Eliminated hours of manual product management.
Reduced repetitive admin through automation.

Accuracy

Automated data validation reduced product errors.
Stock accuracy improved, minimising overselling or stockouts.

Scalability

Seamlessly supported an expanding supplier range without extra admin.
Future-proofed Cully’s digital infrastructure for growth.

Customer Experience

Faster site speed boosted conversions and customer satisfaction.
Parts Finder simplified discovery, reducing friction and increasing sales.