Adult Shop

Adultshop is a leading Australian retailer with a mission to elevate sexual wellness through inclusion and education.
To modernise their tech stack and create a seamless omnichannel experience, they partnered with Cultivated Commerce to lead a full ecommerce transformation.

Services

Magento to Shopify Plus Migration
Multi-System Integration Architecture
UX Strategy & Design
Cross Platform Gift Card Ecosystem
Ongoing Support & Partnership

Challenge

Adultshop’s existing Magento infrastructure was expensive to maintain, hard to scale, and increasingly limiting across operations, marketing, and customer experience. Core challenges included:

Disconnected tech stack across POS, ecommerce, ERP, and inventory
Manual processes and poor data visibility
Inflexible site architecture, slow load times
Poor mobile UX that limited conversions
No gift card system between online and physical stores
Difficult, high-cost feature development

With ambitions to unify retail and online into a seamless ecosystem and grow customer engagement, Adultshop needed more than a redesign, they needed a digital rebuild.

Solution

New Shopify Plus Ecosystem

We led the migration from Magento to Shopify Plus, designing a tech stack that lowered costs and increased performance. Built on a modern theme, the new site delivers improved mobile UX, faster load times, clearer product navigation, and integrated merchandising and content strategies aligned with the brand’s positioning.

Integrated Data & System Architecture

We architected a connected system integrating Shopify, MYOB Advanced, Klaviyo, and Adultshop’s internal inventory and warehouse management tools. To streamline operations, we implemented an Airtable-driven inventory interface that automated key workflows and unified customer and sales data. This integration layer reduced manual effort, improved operational visibility, and established a scalable foundation for marketing automation, reporting, and customer support.

Results

Operational Transformation

Replaced Magento with a unified Shopify Plus platform
Connected POS and online systems for shared inventory, loyalty, and customer data
Enabled real-time stock visibility across stores and online

Customer Experience Evolution

Launched a responsive, conversion-focused site that performs across all devices
Introduced features like gift cards and rich product content
Enhanced search, filtering, and content to align with Adultshop’s mission

Streamlined Inventory Management with Airtable

Implemented an Airtable interface to manage product and inventory data
Enabled faster product updates and reduced reliance on manual entry across systems
Centralised inventory visibility across online and in-store locations