Orbit Fitness

We partnered with Orbit Fitness to lead a full ecommerce transformation, migrating from PrestaShop to Shopify, integrating Triumph ERP, and streamlining operations across retail, warehouse, and online channels.

Services

PrestaShop to Shopify Migration
UI/UX Design
Triumph ERP Integration
Omni Channel Gift Card Solution
Workflow Improvement

Challenge

Orbit Fitness was operating on PrestaShop, which had become unstable, inefficient, and costly to maintain. The platform struggled under performance issues, and the checkout experience was clunky and directly impacting conversions. With Triumph ERP powering POS across multiple retail stores, warehouse management, and order processing, a deeply integrated and reliable ecommerce solution was essential.

Solution

Centralised Data

Product data originates in Triumph, is enriched and managed in Airtable, and automatically syncs to Shopify. Orders placed online flow back to Triumph for fulfilment, with real-time status updates returned to customers.

Omni Channel Gift Card System

Built using Airtable we developed a tailored gift card system that enables customers to purchase and redeem gift cards seamlessly across both online and in-store channels.

Local Inventory Visibility

Customers can browse product availability by store location, with real-time inventory data pulled directly from Triumph ERP. This allows them to see what’s in stock at their nearest retail outlet and opt for in-store pickup at checkout.

Tailored Workflows

Our solution was configured to align with Orbit’s existing operational processes, ensuring adoption was smooth across the entire business.

ERP Integration with Airtable

We architected a robust, bi-directional integration between Shopify and Triumph ERP using Airtable as a lightweight middleware layer. This enabled:

Product data to flow from Triumph into Airtable for enrichment, then into Shopify
Orders to return to Triumph for fulfilment with real-time status syncing
Inventory levels to stay in sync across online and in-store systems

Optimised for Conversion

The website was built with simplicity and speed in mind. A clean, conversion-first UI lets product photography and brand messaging take the lead. Orbit now benefits from Shopify’s industry-leading checkout, with, 15% higher conversion on average, 35% reduction in cart abandonment and faster performance across devices.

Results

Retail Experience Improved

Delivered a faster, more stable storefront with significantly improved site speed and uptime
Enhanced user journey and checkout experience, reducing friction and increasing conversion
Introduced in-store pickup and local inventory visibility for greater customer convenience

Operational Efficiency

Replaced manual workflows with automated data syncs between Triumph ERP, Airtable, and Shopify
Reduced duplicate data entry and improved stock accuracy across online and retail stores
Aligned Shopify workflows with existing business processes, streamlining team operations

ERP Integration

Established bi-directional data flow between Triumph ERP and Shopify
Automated order fulfilment, status syncing, and customer communication through integrated workflows
Supported product lifecycle from ERP through to enriched ecommerce presentation in Shopify